Demographics and Psychographics

Demographics

Sex:

  • Male (18+): 58.8%
  • Female (18+): 41.2%

Age:

  • 18 - 25: 14.1%
  • 26 - 34: 20.2%
  • 35 - 49: 30.4%
  • 50+: 35.4%

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Household Income:

  • Under $25K: 13.5%
  • $25K - $35K: 10.0%
  • $35K - $50K: 15.1%
  • $50K - $75K: 19.61%
  • $75K - $100K: 15.4%
  • Over $100K: 26.3%

Education:

  • Some High School: 3.3%
  • High School Graduate: 16.9%
  • Some College: 36.3%
  • College Graduate: 28.9%
  • Post Graduate: 14.6%

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Distance Traveled to Event:

  • Less Than 10 Miles: 23.7%
  • 10-40 Miles: 41.7%
  • 40-80 Miles: 20.1%
  • 80-100+ Miles: 14.6%

Home Ownership:

  • Own: 66.6%
  • Rent: 25.9%
  • Other: 7.6%

Internet Purchase in Last 6 Months:

  • Yes: 73.2%
  • No: 26.8%

Length of Stay:

74% Spend Between 4.5 and 8 Hours at Event

Families:

59%

SOURCE: International Council of Air Shows

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Psychographics

Primary Reasons for Attending Air Shows

  • Love Aviation/Fascination of Flight
  • Enjoyable Family Event/Everyone Likes It
  • Kids Wanted to See the Planes
  • Love Air Shows/Jet Aircraft
  • Low Cost Outing

 

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Key Words Spectators Use to Describe Air Shows

  • Patriotic
  • Exciting
  • Clean
  • Fun
  • Family
  • Exciting
  • Educational
  • Thrilling

SOURCE: NASG RESEARCH