DEMOGRAPHICS

Sex:
Male (18+)	56%
Female (18+)	44%
Age:
Under 25	14.5%
25 - 34	24%
35 - 49	41.5%
50+	20%
Household Income:
Under $25M	13%
$25M - $35M	12.9%
$35M - $50M	21.2%
$50M - $75M	27.7%
$75M - $100M	14.6%
Over   $100M	10.6%
Education:
Some High School	7.6%
High School Graduate	22%
Some College	35.9%
College Graduate	23.6%
Post Graduate	10.9%
Major Purchases Prior 3 Years:
Automobile	69%
Truck or Van	30%
Major Appliance	60%
Motorcycle/Snowmobile/Motor Home	10%
Aircraft	1%
Items Purchased Every 7-10 Days:
Soft Drinks	92%
Beer	45%
Fast Food	83%
Candy	54%
Gum	52%
Fruit Juice	86%
Cereal	68%
Children's Snacks	48%
Yogurt	43%
Adult Snacks	77%
Computer Literate:
Own a Computer	61%
Use the Internet	72%
Length of Stay:	6 hours and 15 minutes on average
Families:	59%
Source:	International Council of Air Shows (3,400 Respondents)

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